Thursday 8 May 2014

Brief

My name Ahmed Mohamed and I am currently in my second year of studying  year of studying A level Media Studies and as part of my coursework  this year was to create an independent slasher horror trailer , this included research about slasher codes and conventions , planning of the production , constructions of the media products and 4 evaluation which explains the choices , steps , difficulties that were found.

We firstly needed to research which was an important part because i needed to have a detailed understanding  of the horror slasher genre and integrate those tot the trailer , magazine and magazine cover in which i needed to include a structure of understanding of the codes and conventions in order to have a successful media product.

We collected data of quantitative and qualitative through the use of questionpro .com which allowed me to distribute my survey to my audience and cater their needs and wants. The use of social network like facebook and twitter helped me reach my target audience. It also involved finding out about detailed knowledge on existing pieces of media like posters, trailer, and magazine.

We then needed to decide on the synopsis of our slasher film which would fit the common codes and convention slasher genres, also challenge them; we needed to plan out the synopsis so we didn’t miss out on any theories like the genre and narrative theory. After completing the synopsis we created storyboard for the trailer , the storyboard allows you to plan out how a trailer will turn out , We had decided about the camera angles/camera shots , sounds , editing and mise en scene , and furthermore how the narrative will fit in the trailer and how it display the sense of genre. We decided to animate the storyboard to help us visually see a moving image of our trailer, it helped us point out any improvements we could do.
After completing the storyboard, we decided to market research what my target audience enjoy about horror films. I needed to gather both quantitative and qualitative data in order to find and recognise my audience wants and needs. I used an online questionnaire known as QuestionPro which allowed me to survey my target audience about their likes in horror slasher films. This was quick and effectively done; i was able to distribute the questionnaire social networking sites such as twitter and Facebook by sharing the link to the questions. This was particularly effective as i was able to collect vast amount of data and fast responses.

Before we started filming, we decided to create a shooting script and call sheet in order to maintain a structure and keep everything organized, this was effective as we knew what we were filming on what days. We then needed to find what actors would take part in our trailer. I took Recce shots of location  to ensure that it would fit within the slasher genre. All the filming recordings we done was saved in a external hard drive which allowed us to store lots of filming, and was portable , meaning we could edit anywhere. Serif Movie Plus is a editing software , which was used in the construction of trailer

Unlike Hollywood blockbuster films, we can’t afford industry level equipment and software due us being a independent film production we had restricted on the use of budget. Therefore our independent film production has been limited however being a slasher a sub genre of horror this aloud me create a successful trailer, magazine and poster a covers as slasher film  conventionally use low budget and still do well with their demographic, furthermore they do not demand


I done 4 evaluation questions based on our project,  which evaluated all the stages Research, planning and construction of  my ancillary tasks. I was able to answer these question effectively.

Research: Historic Slasher Codes and Conventions

Research: Audience Quantitative Data


Research: Analysis of Existing Horror Magazines











Research: Analysis of Existing Horror Posters






Research: Analysis of Existing Horror Trailers

DEAD MAN'S SHOES

Most slasher horror trailers have the same codes and conventions to illustrate the sense of genre since a lot of those films have the same storyline. Dead Man’s Shoes can be portrayed as a non conventional slasher film however it has element of slasher films, this is because we see the film from point of view shot POV of the killer.


The beginnign of the trailer is conventional, it starts with the distributions companies’ logo which then is followed by a non  diegetic sound melody which goes in a slow past at the beginning which allows establish the scene. todrov equilibrium can be applied to the trailer ,. The slow non diegetic sound and the establishing shot, shows top of the trees to see what is happening in the scene. The establishing shot fades in to a shot which we see the characters. The first character is called Richard who is on the road, which can convey the sense of a long journey and that he’s returning home. He might have come from a war
from it shows. Unlike him we see his other brother  Anthony walking on the road but there not communicating which can illustrate that the fact , they are on different paths of the their own , this can be seen through the mise en scene.

Richard is carrying an army rucksack and some clothes to let the audience identify what type of character he is. He is shown as a veteran and the fact that he’s not wearing uniform shows that he is no longer in the army.

The landscape in the scene is very empty with grey clouds indicating there’s a storm coming soon, this is conventional location to many horror films it is quit lonely and quiet; however during this point of the trailer it doesn’t feel scary since the 2 characters are together, makes the landscape less tense.

In the next shot we see the two characters travelling through the woods, it shows shadows everywhere which is conventional the horror genre, the shadows can represent that he cannot psychologically get out from. The non diegetic music is still consistent, this can represent that it is the characters home or somewhere he has been to. It can also furthermore represent
the characters personality it can show Richard as a calm person before the storm.
We see captions to help the audience are still up to date with the narrative, so that they can follow along the trailer understanding what happen. It represents how strong the bond between the two characters is. Furthermore we see a flashback of an old footage of the brothers to convey how protective Richard to his brother and illustrates the love between them. This helps the audience to identify with the character and help create connection between him and also emphasis with the character in order for the audience to create a perception of him that will prove his intentions later on.
The whole sequence shown conveys a sense of British social realism as it represents the idea of a small story about  struggling relationship, furthermore the use of non known actors , are represented as working class behaviour and also they are not meant to look attractive.

The next scene shows Richard putting his on a  grey crack wall which can convey there living in a domestic situation and furthermore the cracks can represent the psychological cracking state of mind this suggests the insanity going through Richards mind. Unlike Richard, there is nothing
behind Anthony’s head except from plants and trees which represents life, nature, peaceful. This type of location is common in horror films, because it is middle out of nowhere.

We gain a further understanding of the trailer’s genre as we are presented with caption saying “VENGENCE”". The atmosphere is changes from an old folky sound to a screeching sound. The sounds help give a clue that the horror has started due to its sudden change. Both factors help to convey the sense of horror. This disrupts the todrov theory equilibrium.
We are presented with black and white flashbacks of past events. The quick flashbacks transition is conventional in horror trailer as they help to give a sense of suspense as well building up pace. It shows Richards brother Anthony being tormented and laughed at by a group of bullies.

We see the killer for the first time, and we know its Richard however he is conveyed in a conventional horror film as typical slasher killer as he is wearing a mask to cover up his face. The main character in the film is both protagonist and antagonist set to take on binary opposite’s role, even though he is the killer in this film he can also be seen as the victim.
The pace of the trailer increases and the montage editing is shown which is very conventional in horror trailers. The montage editing allows the audience to identify what is right and wrong by blurring the lines between them. If wrong it cuts to a flashback of Anthony being bullied, therefore suggesting that Richard has the right to kill them. We see red flashes suggesting blood and foreshadows the violence that is about to begin. The frequency of the red flash increases where the pace starts also increase after a sense of the narrative has been established.

In the next shot we see a binary opposite of the antagonist called sonny, the role is the bad person Sonny and the role of the good person is Richard however the roles are mixed up since Richard posses the two qualities of bad and good. The man Richard is talking to in the next scene clearly shows he is the antagonist and can be seen through the mise en scene, by wearing all black representing darkness and evil.

When the pace is starting to increase during the 2nd half of the trailer, there is much more   horror suggestion of horror as Richard is shown to be carrying an axe which is described as the killer’s weapon of choice.

Near the end of the trailer we see many advertisements in the illustrated in  star rating and quotation of reviews are conventional to many trailers, they allow to promote low budget independent films like dead man shoes as they attract attention. It is considered as a seal of approval which helps to attract the much needed attention that it is a must see film. The effect of using fire effect typography conveys hell and gives it a horror type feel. The director’s name is also included in the trailer (Shane Meadows) so the audience will recognise him and therefore identify with his films; therefore it is a big selling point of the film.


An end card is used to finish off the trailer; it is a way saying to the audience that the trailer is finished. It includes names of the production companies, actors, websites, directors etc.



Halloween

I am going to analyse a film called Halloween released in 1987 produced directed by john carpenter. This was one of the most successful low budget slasher film ever made, The .film is about a psychotic killer called Michael Myers who has been put in a mental prison after killing his older sibling, who later escapes, stalks group of 3 teens.
The trailer starts off with establishing point of view shot of an isolated house the audience is already aware by now what genre it is presented , a handheld camera is used to add some verisimilitude and the non-diegetic sound is used to build up tension, the music is high pitch which gives sort of  alertness. All this reinforces the film being a horror genre.

The next shows then cuts to the killer stabbing someone which is taken from the killerspoint of view shot makes the audience feel uncomfortable as they can see themselves killing someone. This was applied to Roland Barthes Theory of semantic code, the idea is the  put killers place to  the audience to experience the narrative from one or more character’s point of view.  The killer is wearing a mask which is a common convention of a slasher films, this reinforces that it is a slasher film... We see the killer as if they are us
walking down the stairs and going outside where we see a vehical stopping by. The non-diegetic sound appears to get deeper and heavier into the scene, this is because of the  high pitch  diegetic sound of the music. Fast editing is used , The shot then suddenly changes to a person pulling off the mask of the killer to find out it is a little child which creates a sense of confusion in the audience. This is because the little boy is meant to convey a sense of vulnerability and innocence. The Diegetic sound has also been used when the person calls the little boys name ‘Michael’. The camera then cuts to a mid shot were we see the boy wearing a clown suit and holding a Sharpe knife reinforcing the audience that he is the killer.

It then  cuts to a caption which says ‘Halloween’ and then cuts again to an old man which it is done using montage editing.  This helps reinforce the horror genre , as halloween is   holiday which is assoiciated with monsters. The old man is talking along with the captions help convey audience with the narrative of the film and to build up tension. The audience believes that the old guy is a good
character. The camera then cuts to an attractive young woman in a car, which suggests that she is the villain’s first target which is common in horror films. The man starts climbing over the car effortlessly suggesting that there something superhuman about him, the man tries smashing the window glass and being taken out from her car at the late night. The camera then cuts back to the man who is the benefactor of the film where he says ‘.the killer is going to come back…’ which foreshadows the events which is about to come. While the man is talking, there is a low volume sound of non-diegetic sound being played in the background. This sound is calmer and quiet than the rest of the trailer because it is emphasising the significance of what this man is trying to say.
The next scene can be applied to todrov theory ,it shows a  group of teens  walking through a calm suburban area , not knowing that they are Michael Myers next victim ,  it starts off with a equilibrium however it doesnt last that long  , it is disrupted by the killer. The camera then goes behind them as if something is stalking them. The groups of friends turn around looking scared which links back to the old guy saying that he has come back. The non –diegetic sound used to break the equilibrium is set low to high pitch the more they look around the louder it gets , conveying that something bad will come.
We see a creaking door open slowly adding tension with a person dressed in white cloak like ghost ,
this links back to how the boy was dressed as a clown when he was young  , knowing that he is the killer.  The white represents the positive stuff however it juxtaposes as he is the antagonist of the film. From looking at it can just how much more scary he really as it can display just how messed up he is. Using low angle shot it shows the killer the more dominant one and the women on the bed to appear weaker.
In the next scene we see slowly paced montage editing has been used showing how Michael Myers kills his victims. Itshows a lot of shadows which common convention used in noir films which creates an eerie feeling ,then we witness a victim falling down hall of stairs from a point of view shot , from a low angle shot showing how powerless the victim is , this makes the audience scared and frightened as it places us the victim. This is typical conventions of a horror films. We hear diegetic sound of screams making the whole situation even scarier and adds a sense of realism. The sound increases therefore making creating even more tension.

The trailer end with a cliff hanger leaving the audience wanting to see more and who survived, this will only they would have to wait for when film releases in cinemas , this is a very conventional of movie trailers that leave the audience find out what happen.




 The Shinning


The shinning is a 1980’s psychological produced and directed by Stanley Kubrick is about a family who travels to an isolated hotel for the rest of winter where the father becomes possessed and his son posse’s psychotic abilities and has the ability to see things in the past and future.  The father starts causing chaos to kill his wife and son. I am going to attempt to analyse the way in which convention are coded.

Thee trailer challenges many of the codes and convention of common slasher horror trailers due to the way the trailer presents itself. The uniqueness of the trailer makes the audience want to see more therefore making it a successful trailer attracting the audience by standing out. The director and producer of the shining is Stanley Kubrick who is an internationally famous film maker who already would've had a set of audience wanting to see the film, therefore generating much wider audience due to his reputation (e.g. 2001 space odyssey).

The beginning of the trailer shows fade transition to an isolated hotel hall which in front of us shows to red strip lifts, this part of the trailer can be said as the equilibrium which todrov theory describes to create a sense of peacefulness just before the story of the film becomes disrupted. It is shot low angles creating a sense of panic and vulnerability, it is almost like a point of view shot. However the cosy furniture’s make the audience feel secured and comfortable. This creates binary opposition of the two factors. We hear fade in transition of a low – non diegetic sound, buzz type of sound , which this become louder and heavier throughout the clip.  It is like the trailer is having more of conventions of slasher trailer throughout the trailer , for example the pacing becomes  more faster and faster and the increased non diegetic sound , similar to such trailer as Halloween (1978)  by john carpenter. The trailer hardly uses any editing to convey a horror genre.

Captions are used in a end card which challenges many horror or any film trailer codes and convention as you normally would expect it to be in an ending of a film trailer .
The bright red lifts may represent death may happen any time soon as the lifts starts opening due the associated  colour red which can represent blood and death. The colour draws attention as being the focal point of the trailer. The hotel hall way looks isolated and
abandoned along with the non diegetic sound helps to create suspense. The image of the hotel corridor and the non diegetic sounds helps to form juxtaposition between the two , as without the scary music , it can be viewed in a different way.  As the lifts start opening huge amounts of blood is seen pouring out in to the hall way of the hotel in slow paced motion. This follows Todrovs theory as their will always by a disruption to an equilibrium then resolution to the problem. The blood rushes  towards the camera and blurs the audiences view , this makes the audience panick as they don’t know whats happening. Afterwards it becomes clearer however there is a bit of blood left on camera lenses.


In conclusion I believe the trailer is unconventional however still has elements of horror trailers you would expect. Furthermore it also conveys the sense of slasher genre by using creepy music and blood baths.











Research: Existing Conventions: Logos and Film Titles Typography