Throughout the
project I had a variety of different forms of media technologies , used in
every stage of my coursework , creating my poster , magazine front cover and
the trailer , this ranged from questionpro to Microsoft package , Adobe Photoshop , movie making programmes
and so on. I have used many media technologies in every phase research ,
planning , construction and evaluation to enable me to proceed in each stages.
When I started the project,I
collected qualitative research of the codes and conventions used within
horror/slasher genre trailers. I researched this information by our close
textual analysis of slasher trailers, magazines and posters. I used the
internet to help with our research search. I used the google search engine to
complete this task, which was very easy to use as you can search codes and conventions
of horror films and access many websites that show the information you want,
this helped me understand the common codes and conventions used in slasher films.
Furthermore I used Google to search for existing institutional images and logos
to help me create my own independent company logo. I then created MicrosoftPowerPoint
slideshow to present the information I collected, the slideshow explains
different types of characters used in slasher films and the consistent forms
shown in slasher trailers. I also researched horror film history, and
looked at different horror/slasher. Influences, such as German
expressionism and Film Noir.
I used the internet
also to analyse existing magazine front covers , posters and horror trailers ,
this was to know the codes and conventions , popular websites such as YouTube
were used to search for horror/slasher , this was to get familiar with the how
horror trailers are constructed.
During the research
stage I used ‘QuestionPro’where we were able to able to create an online
questionnaire and distribute the questionnaire to social networking sites such
as ‘Twitter’and ‘Facebook’. I received quantitative data from the
questionnaires I shared on social media. From the responses I was able to
understand how to adapt to my audience’s expectations. This website was very efficient
to use and kept me updated with new data being received from my surveys it gave
me a percentage how many people had completed my questionnaire and a score for
each question. From the data i collected I transferred the information into Microsoft
PowerPoint to display the visual data in the form of graphs and explaining how
what I have discovered will benefit me when creating our slasher trailer. I
displayed the data creating Microsoft excel to create and style the
presentation the way I would like. This was an efficient way of collecting
information because it allowed me to collect large sample group very quickly by
taking advantage of social media.
I used Microsoft
word throughout the coursework. , it has helped me in many ways with creating the
call sheets, the organization for the filming and shooting script. We had to
record the phone number of everyone who participated in the construction and
planning of our trailer just in case any problem came up so we can contact them
within reach. To make sure everyone had a copy of the call sheet we sent a hard
copy email to everyone who took part. Due to growing developments of technology
it is easier to communicate with people using smart phones they can easily
access their emails that our group sent about our trailer.
Taking advantage of
social networking media sites such as Twitter and Facebook, we used this to
create private group pages with both crew and cast members. The reason we did
was to communicate with everyone about information and updates about the
creation of the trailer. This was particularly efficient as we were able to
send one message to all the people listed in the group. This was a better way
unlike text messaging each person which would be a time waste and you can sometimes
forget who to send it to.
I used Blogger.com which is a website where content can upload and also
share. I was able to embed my YouTube
trailer to my posts , this was easy and simple to use , without the use
of this i was not able to carry on with my task. You can customize your own
blog, for example i was able to put horror related background so that my blog
would be more attractive.
I
have used Microsoft Power point for the planning stage of the coursework to construct
my templates. This was easy to use as i was familiar with it , and i had no
problems using it. I decided not to use Microsoft word instead i used Microsoft
publisher as i had more freedom moving titles , cropping images , changing
background colour, add text without any trouble and also it is meant for design
publication rather than Microsoft word is used to write e.g. evaluations.
I created my poster
and magazine front cover using Photoshop,I did not use Microsoft publisher
simply because it not have as many features as adobe Photoshop has. Using adobe
Photoshop was very easy to use for the construction for my magazine and film
poster. However there few technical parts to learn such as clone tool but once
you learn it become very easy.Photoshop allows you add several layers so
editing different parts is much easier to manage, it also allows you add
several effects on photos, furthermore you can change the effects e.g.Contrast,
which gives it a professional look.
Looking for the typography
for our film title “Results Day” was important as it would depend on portraying
the genre well which is why we chose this typography on dafont.com, We found
this typography on the horror category. We found a resembling the ‘Friday the 13’ typography, which is successful
horror slasher film, this is an example of intextual reference as the
audience will understand that it is reference to another text.
Due to development
of technology over the years, modern media technology has become easier to edit
and film than ever before. We used a digital Sony camcorder to film our
trailer, the camera was old and was quite used up alot however it had enough
features for us to use at our best of ability, since this wasn’t a Hollywood
blockbuster but an independent we had no budget so we could not get industry
standard cameras. The quality of the camera was not good from the feedback we
collected from the audience when they watched the trailer. The camera was portable and easy to carry,
after filming we all we needed to do was download the footage we’ve taken into a
hard drive, then import our clips to ‘Serif Movie Plus’.
To edit our trailer,
we used a software called ‘Serif Movie Plus’ It was easy to use and the
interface was easy to control which they let us import our film clips and edit
them. Features such as the crop tool were beneficial for us we wanted to cut unnecessary
parts we don’t want to show in the trailer. The software let us play around
with the clips and move them around to view where they looked best in terms of
the trailer. Transition effects were very helpful like fading the shots out and
in and making them lighter or darker were appropriate. The disadvantage of
editing was that we did our editing on school computers which, because of the
old hardware,made things difficult when changing certain effects - like colour
balance and adding text - because the hardware was to old making the process
slower, particularly also when speeding up shots as the computer’s hardware was
affecting speed so we were not sure if we were speeding shots right.
After most of the
editing was completed, we worked with a sound engineer to create soundtracks
for our trailer. We used a recording
studio in school to create diegetic and non-diegetic sounds such as voiceovers
and dialogues for our trailer.We used a software Cubase to edit
sounds , non diegetic sounds were added to the trailer. this software defined some parts of the
trailer where you could hear what the actors are saying.
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